Press Release.

Growfoam welcomes new Chief Financial Officer

Growfoam, world leader in biodegradable foams for controlled environment agriculture, announced today that drs. Janet Koolman RA, a seasoned financial expert, has joined the company’s executive team as Chief Financial Officer.


Koolman brings over 20 years of experience in management, accounting and controlling. Before joining Growfoam, she worked in various roles at the Dutch Accell Group, most recently as Senior Holding Controller. Accell Group is a publicly owned company with a position on the EURONEXT Amsterdam Stock Market and is the European market leader in e-bikes. Their portfolio includes brands such as Koga, Raleigh and Batavus. Koolman’s impact on the mobility sector is not to be underestimated. During her career at Accell, the company grew from a European player to a multinational with branches all over the world. Koolman and her team were instrumental in initiating the immense professionalisation and growth of the Accell finance department.


“Koolman’s impressive background and career make her a great fit for her new role at Growfoam,” said Growfoam CEO Martin Tietema. “As well as her financial management expertise, she shares our mission and vision of making the world better for future generations, and enabling reliable and safe food production.”


Koolman’s hire follows Growfoam’s strong growth perspective since its market introduction at Greentech 2019. The company’s growth is fuelled by a financial injection from venture capitalists SHIFT Invest and Future Food Fund, alongside a global portfolio of CEA clients that has rapidly expanded over the last few months.


“I am excited to join the executive team at Growfoam,” said Koolman. “I am impressed by the team’s commitment to positively impacting the world by enabling their clients to grow greener, safer and faster, which is a core priority of the company. The time for making a big impact on food safety and quality is now. I am determined to contribute to that and, in my field of expertise, the difference between making an impact in mobility or food production is not as big as one might think. And I still commute to work by bike. Old habits die hard.”


Koolman’s hire is effective starting July 1st.

Lettuce in a vertical farm